Fischzang: “The designers have to raise the awareness of clients” – THE DUTY to

Chantal Fischzang worked as art director for the Nissan and produced campaigns for the united States and Latin america. Until he heard talk about the social design, a current that also implies a responsibility, and decided that this had to be your way to go. Fischzang was a week ago in Santa Cruz, where he exhibited his work at the gallery Kiosk in front of an audience who was left with a lot of interest.

How do you involucrás in social design?

My interest in working on projects with a social focus began during the master’s degree that I did at the Pratt Institute (2010-2012). The first class that I took called Design Transformation, introduced me to creative processes focused on the human, to pursue projects of their commitment to the environment and the notion of working for a common good, either instead of or in conjunction with commercial purposes. From that class, I based my thesis in communication design in exchange bicultural, an example of how you can use the design to expose the value of the hispanic migrants in the united States and encourage respect towards people of dual identity.

How does a designer, dependent on what a client will ask, can contribute with a design with social responsibility?

As experts in the area of creation of messages, the graphic designers we have the responsibility of educating our clients about the impact of their services or products on the community or the environment. It is our duty to be aware of methods/materials/technology that can bring the creative process to provide customer solutions/structures responsible. The idea is that you as a creative, is sufficiently exposed and informed about examples that are successful within the personal interest of the client and responsibility to the community. There is that try our solutions, although out of your comfort zone, don’t cost more; and in my experience, reject projects and solutions that compromise my conviction, I have opened more doors, not less.

How can you support the social design in cities like Santa Cruz? Do you think that you can apply in the same way in all the cities of the world?

In every city there are the injustices, disorder, incongruity environmental, political and economic. All social space has opportunities to improve their living conditions. Communication and education, which are the means of the designer, are powerful vehicles for generating change. While there are no entities encouraging that kind of participation on the part of the designers, it’s on us to create projects that encourage this type of mentality.

What we can do for our customers, through projects that promote organizations and households that would benefit from having visual presence, or to create social campaigns and movements to digital (for example, the projects in santa cruz Collective Tree, the foundation for people living with HIV RedVihda and the humane society AMAA), to connect to people with our same intentions and mobilize to improve their lives.

How social design can be performed from a stand-alone fashion, as a kind of activism?

Definitely. In this era of information and open source code, we can access with our message to thousands in minutes. This can be accomplished with low cost and recycled materials. If the intention is relevant, the message is clear and the execution is visually interesting, you can create a movement and a lot of positive influence.

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